BTS' J-Hope Previews the Air Jordan 3 "Seoul 2.0"
Pulling up in the upcoming pair to watch the Los Angeles Lakers take on the Golden State Warriors last night.
Name: Air Jordan 3 “Seoul 2.0”
Colorway: White/Sport Royal/Challenge Red/Black
SKU: IB1482-100
MSRP: $200 USD
Release Date: May 15
Where to Buy: Nike
Update: We first previewed the Air Jordan 3 “Seoul 2.0” last month and now, thanks to J-Hope, we have another look at the sneaker. The BTS member pulled up to watch the Los Angeles Lakers take on the Golden State Warriors last night — a showdown that saw LeBron James and Steph Curry put up monster numbers. J-Hope wore the new “Seoul 2.0” colorway, offering a better idea of what to expect from it. The upper seems to favor more of an off-white finish rather than white while the South Korean flag is visible at only the left shoe’s tongue. Release is still set for May 15 via Nike SNKRS and select retailers at a price of $200 USD so stay tuned for more images of the kicks.
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Original Story: Today marks seven years since the Air Jordan 3 “Seoul” first hit shelves. The sought-after colorway released in celebration of the 30-year anniversary of the South Korean capital’s hosting of the Summer Olympics and now fetches thousands of dollars on the secondhand market. Jordan Brand went on to revisit the design in 2020, releasing it in a limited range of women’s sizes. Now, it looks to be making a return with a new “Seoul 2.0” colorway arriving later this year.
Teased here for the first time, this new “Seoul 2.0” take on the Air Jordan 3 puts an aged twist on the sneaker. Its white sole unit has noticeably yellowed and now carries a gray outsole while the elephant print mudguard and heel counter has shifted from black-on-gray to two shades of gray. Nike Air heel branding returns in black while the red and blue collar features an adjusted texture. We remain without a complete look at the sneaker, so it is unknown as to whether it again features the Hangeul detailing at the interior tags of the tongue, however, it does feature the South Korean flag on the tongue of at least one shoe once again.
At the time of writing, Jordan Brand has not officially shared any launch details regarding this new “Seoul 2.0” colorway of the Air Jordan 3. Stay tuned for updates, including a complete set of imagery featuring the kicks, as we currently expect it to arrive on shelves via Nike SNKRS and select retailers at a starting price of $200 USD on May 15.
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